Marketing Associate

Manage all e-marketing activities to drive potential clients to FulcrumWay web sites and applications through web casts, event registration, SEO promotions and demo registrations.

Responsibilities:
Website

• Take a leadership role in developing the plan for online presence.
• Manage relationship with third-party web vendor, and manage periodic website maintenance (review, edit and publish finalized Web materials from other team members. Usage knowledge of Joomla is a plus)
• Identify opportunities and provides recommendations to improve our websites, community outreach and other online presence efforts
• Innovate and execute on new opportunities to utilize web technology to foster awareness, drive marketing, promote products

SEO/SEM

• Manage overall paid search suppliers.
• Continually leverage new tools and industry best practices to ensure peak performance
• Manage account structure, keyword expansion, ad copy analysis, etc
• Conduct keyword research to produce optimal click through rates.
• Compile monthly marketing analysis of search engine marketing
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
• Keyword analysis, conversion % analysis, non-converting spend reporting, search query reports, etc

Webinar Production

• Help facilitate the creative development of Webinar marketing messages
• Manage subscriber lists and social networking groups

Lead-Generation/Campaigns

• Work with the Business Development team to help strategize, plan, implement, and measure lead generation initiatives

Qualifications:

• Experience in Online Marketing (such as lead generation campaigns, website management, etc.)
• Experienced in web design, usability and development;
• Proficient with SEO/SEM reporting and analytical tools
• Working knowledge with GoToWebinar, Salesforce,  Constant Contacts or similar products, and Microsoft Office Suite
• Sharp eye for design, incorporating creativity into development of web content and impact
• Must be proactive, flexible, collaborative, self-directed, and ability to work under tight deadlines
• Detail-oriented, with strong project management and analytical skills
• Excellent online content writing and editing skills required
• Must possess well developed presentation and interpersonal communication skills in order to articulate concepts/projects in development in meetings and daily interaction with staff
• 2+ years professional experience creating, marketing and managing web sites